Why an explainer video can help your business

23/02/2024
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Explainer videos have become an increasingly popular way for businesses to communicate with their audiences. In fact, studies have shown that having an explainer video on your website can increase the chance of a purchase by 64-85%. Here are just a few of the benefits that explainer videos can bring to your business:

  1. Clarify your message: Explainer videos are an effective way to communicate your message to your audience. They allow you to distill complex ideas into simple, easy-to-understand concepts that your customers can easily grasp.
  2. Increase engagement: Video content is more engaging than text or static images alone. Studies have shown that users spend 88% more time on websites that have videos.
  3. Boost SEO: Video content can improve your search engine rankings. In fact, websites with video content are 53 times more likely to rank on the first page of Google search results.
  4. Drive conversions: Explainer videos can increase conversions by providing a clear call-to-action and highlighting the benefits of your product or service. They can also help to build trust with your audience, which is crucial for driving conversions.
  5. Shareability: Video content is highly shareable on social media, which can help to increase your brand’s reach and attract new customers.

In conclusion, explainer videos are a powerful tool for businesses looking to communicate with their audience. By clarifying your message, increasing engagement, boosting SEO, driving conversions, and increasing shareability, explainer videos can help your business to stand out from the crowd and achieve its goals.

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